Facilities – Corporate Showreel – Budget Estimate & Scope - Price         

The price of producing a corporate video will vary considerably from project to project, agency to agency, with costs largely reflecting the quality of resources used during its production. The price you are quoted will therefore provide a strong indicator as to the quality of the finished programme.

As a rule, it is prudent to spend on key production fields such as camera, lighting, editing and sound. Money spent in these areas can yield a strong return on your investment in terms of the quality and impact of your corporate video. Although price is often the primary consideration when choosing a production company, the figure quoted should be carefully considered in relation to the following questions:-

• Has your working relationship been clearly outlined? Producing a corporate video requires a close working relationship from the very beginning so it is constructive to have a good working rapport with the production agency. This should include a clear understanding of each others' roles and working methods in relation to the project.

• Have your business needs been properly understood? A strong understanding of your market and your communication objectives is vital in order for a production company to produce an accurate budget estimate.

• Are there any hidden costs? If the price seems too reasonable some essential costs may have been omitted such as encoding and duplication fees.

• What equipment is being used? For example, although filming with Mini DV or DVC-Pro cameras will be less expensive, there will be a noticeable difference in quality compared with high-end Digi-Beta equipment. The same applies for editing, encoding and duplication equipment.

• Will the end product stand the test of time? It is cost-effective to take a long term view and invest in a good quality corporate video that can be updated with additional modules in accordance with the changing needs of your business. The extra cost of this approach is easily offset when compared with the cost of producing another programme.

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Facilities – Corporate Showreel – Budget Estimate & Scope - Price