What is a customer testimonial?
Customer testimonials are recorded interviews where a customer is asked to give their feelings on a product or companies services.

Why should I use one?
Customer testimonials are becoming increasingly essential under the current business climate, customers like to hear the opinions of their fellow consumers, and customer testimonial videos can be the ideal way to communicate this information to your customers.

How are they presented?
The testimonials can be either in the form of short clips of customers describing their reaction to a product or company, or may be longer interviews of customers dealing with specific or more in depth viewpoints.

What do I use them for?
They can be used for a variety of purposes, from part of a video promotion, or to use for endorsements on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonials can even be useful when assessing ones own business, as they can be used to create video case studies of customers, and thereby assess the product from the customers side.

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